About Us


About us! Fidelity Store is owned and run by Fidelity Store Ltd UK. At Fidelity Store we are passionate to deliver great value on ever-changing selections of brand name and designer products at prices up to 60% less than the RRP and at a significant discount to the prices in a department store or on the high street.

 

We are an off-price retailer. For us, value is a combination of brand, fashion, price and quality. Unlike many traditional retailers, we generally don’t do gimmicks, we don’t sell poor quality products; we only deal in big labels and designer gems but we bring these to you at up to 60% less than the RRP and at a significant discount to the price in a department store or on the high street, and we do this every single day. 

We are smart shoppers, just like you. We hunt, throughout the year, for the hottest brand name and designer products of the season to bring bring to you at much discounted prices. We buy from vendors with big names and designer labels, top brands, up-and-coming labels and vendors known for stylish fashion and one-off gems.  This is what allows us to offer you a desirable and rapidly changing mix of high quality merchandise, always at amazing value. So whatever your style – classic, understated, or eclectic – we know that you will find something fun, individual and special, at a great price every time you visit.

As we continue to grow and expand, we promise you that we will stay true to our core business model of providing service excellence, quality and competitive prices.

 

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